High Cost Interventions
3. Campaigns
Campaigns are public-facing initiatives designed to raise awareness, shift social norms, and encourage proactive behaviours that prevent violence and vulnerability-related crimes.
These campaigns use storytelling, digital media, school engagement, and community co-production to educate, empower, and mobilise individuals and groups.
Outcomes include increased reporting, reduced stigma, early intervention, and community-led prevention.
Approximate costing for a large scale campaign*:
Creative Development & Design: £10,000-£30,000
Media Production: £15,000-£40,000
Digital Promotion & Advertising: £5,000-£20,000
Community Engagement Activities: £10,000-£25,000
Evaluation & Reporting: £5,000-£10,000
Total: £45,000-£125,000
*Smaller scale campaigns can cost less
Planning & Co-Design: 1-2 months
Production & Testing: 2-3 months
Launch & Promotion: 1 month
Community Engagement: 3-6 months
Total: 6-12 months
Content Refresh & Updates: £5,000-£10,000
Ongoing Promotion & Ads: £10,000-£20,000
Community Events & Outreach: £10,000-£25,000
Monitoring & Evaluation: £5,000-£10,000
Total Annual Maintenance Cost: £30,000-£65,000
Effectiveness
Campaigns are highly successful.
- The LivesNotKnives campaign contributed to a 12.1% reduction in serious violence and 6.1% drop in violence aginst the person offences across LLR.
- The Kayleigh's Love Story campaign led to a surge in online grooming reports and is now used as a safeguaridng education tool nationally.
- The Voices Against Violence campaign was co-produced with communities, increasing youth trust and engagement.
National research shows that for every £1 spent on violence prevention campaigns, there is a £4.10 return on societal savings, with reduced healthcare, justice system, and productivity costs. Campaigns are most effective when they challenge harmful norms, use positive messaging, and empower bystanders to act.