Low Cost Interventions
6. Ask for Angela Campaign
A discreet safety initiative used in venues like bars, clubs, and restaurants. Patrons who feel unsafe can ask for 'Angela', prompting trained staff to offer help - such as escorting them to safety, calling a taxi, or involving security.
This provides immediate support to vulnerable individuals, reduces risk of escalation in unsafe situations, empowers staff to intervene safely and discretely, builds safer nightlife environments, and raises awareness of VAWG with proactive safety cultures.
Online modules: £10-£25 per user (often free for limited number)
In-person training: £300-£1000 per venue
Promotional materials: £50-£200 per venue
Staff time for training: £20-£40 per person
Venue setup: £100-£300
Total: £170-£1,500 per venue
Staff briefing & training: 1-2 weeks
Venue setup: 1 week
Public awareness campaign: 1 week
Integration into venue policy: 1-2 weeks
Total: 3-4 weeks
Refresher training: £100-£300 per annum
Replacement materials: £50-£150 per annum
Monitoring & incident reporting: £100 per annum
Total Annual Maintenance Cost: £250-£550 per venue
Indefinite lifespan, with updates every few years
93% of patrons recognise the Ask for Angela initiative, with 85% believing it makes venues safer, and 73% feeling personally safer when knowing it's available. However, only 7 of 11 surveyed (who used the scheme) reported successful interventions in 2025, with 76% of venue staff untrained, and 50% of venues failing to respond correctly due to this lack of training. Where 53% of women report harassment in nightlife settings, and 93% being aware of the scheme, with simple training exercises, cases of VAWG could be significantly reduced.