Medium Cost Interventions
13. Emotional Regulation Behavioural Change Campaigns
Behavioural change campaigns that promote emotional regulation, self awareness, and non-violent responses to conflict. Use relatable messaging, community engagement, and digital content to shift norms around masculinity, control, and emotional expression. Reduces reactive violence & aggression, promote emotional literacy & self-control, target early-stage risk factors for VAWG, engage youth and communities in prevention, and build long-term resilience and safer environments.
Campaign & messaging: £5,000-£15,000
Digital & print materials: £3,000-£10,000
Community engagement: £5,000-£12,000
Monitoring & evaluation: £3,000-£6,000
Staffing & coordination: £10,000-£20,000
Total: £25,000-£60,000 (local community rollout)
Co-design & messaging development: 4-6 weeks
Material production & digital setup: 2-3 weeks
Community engagement & training: 4-6 weeks
Campaign launch & monitoring: 1-2 weeks
Total: 3-4 months
Content refresh & reposting: £2,000-£5,000
Ongoing workshops & events: £5,000-£10,000
Evaluation & reporting: £2,000-£4,000
Staffing & coordination: £10,000-£15,000
Total Annual Maintenance Cost: £20,000-£35,000
Lifespan: 3-5 years
Effectiveness
Emotional regulation work is key in mitigating violent behaviour. Similar programmes are delivered commonly throughout perpetrators, which help them recognise and understand their abusive behaviour, and introduce healthy relationship skills and accountability. Emotional regulation is a validated behavioural change mechanism, and is recognised as a critical prevention element. Public campaigns are shown to improve awareness, attitudes, and early intervention. Emotional regulation and empathy training is shown to substantially reduce violence in youth (30-59%)